Obscura Digital

Obscura Mint Plaza Building Projection - 
7 HD projectors over a 6,000 pixel plate


Obscura Digital transforms building facades into multimedia light shows--and you have to check out their latest work, which used San Francisco's U.S. Mint as a backdrop. The piece was sponsored by McAfee, and Obscura made it by modeling the building in 3-D, then creating the media in 3DS Max (along with their own proprietary software). Check out more of Obscura's work, and more interactive light shows, here:

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So this was a really sweet project. Ricky and the boys hoisted 5 20K Christies up to the 4th floor balcony overlooking the plaza. The other two were stacked away on the ground and off at a 40 degree angle from the smaller building.

We modeled the entire space in 3D and then created media for it in 3DSMax. Very cool.

The media we created was designed to work directly with the architecture and synchronized to a music track created by our own Alex Oropeza. Some of the new guys did some really amazing work with the media, and the FireFrame software did the trick by synchronizing and blending all the projectors and fitting it perfectly with the old SF Mint building.

The project was commissioned by one of our clients, McAfee, who are great to work with and really creative.

Anyway, the project was amazing and may tour. Stand by.